Blonde hair turns brassy due to exposure to the sun, overwashing, using harsh products, and external aggressors. Thus, it becomes important to care for your blondes and keep the hues bright for an extended period. Color Alive Shampoo is one such routine shampoo for color-treated hair that gently cleans and conditions without compromising the mane’s texture. It is an amalgamation of natural oils and botanical extracts that fortify each strand and restore hair to its best quality. Use our color safe shampoo two to three times per week for vibrant, healthy-looking strands. On the other hand, Color Infuse Blonde is a toning expert that should be used not more than twice per month. It deposits purple pigments to eliminate brassiness and breathe life into dull strands.